Design Thinking and
Operational Excellence Leader

My leadership style brings a design thinking approach to the table to deliver impactful products that balance business objectives with user needs.  I thrive in dynamic environments where versatility is valued, and I'm always eager to contribute beyond traditional role boundaries.  

As Director of Operations at Rumi Lane, I lead event operations for our on-site embroidery activation service. I developed a strategy to generate significantly higher output than industry standards, ensuring efficient large-scale event servicing. My team has successfully curated live embroidery experiences, scaling from one to six machines and managing multi-event days for a diverse client roster including luxury brands, Fortune 500 companies, and retail stores such as Anthropologie, EA, ByGeorge, MLB All Star Game, Red Bull Racing, Adidas, VEVO, Sezane, Parachute, Kizik and Krewe, just to name a few.

I'm particularly passionate about developing products that break down operational barriers, which comes from experience leading the Fleet operational excellence team at Zipcar. This background has instilled in me a keen understanding of the intricate dance between technology and operations in complex environments. In my experience, operationally intensive companies aren't just about launching a tool – it's about crafting a holistic system where technology and processes work in perfect harmony.  
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My product building journey began over 10 years ago while studying Human-Computer Interaction at The Ohio State University. This foundation in HCI has enabled me to effectively study, empathize with, and integrate user needs into technological solutions.

In 2020, I swapped my NYC subway commute for an early morning routine of tending to goats and chickens in Austin, TX.    When I am not working, I am a dad, egg farmer and embroidery machine operator on the weekends for Rumi Lane, an emboridery event activation.