Menu Designs
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Monthly Newsletter sent to Clients: Event Planners
Ryan’s version of the January 23rd, 2025 Newsletter
A case study for a Beverage Brand Event Strategy
January Newsletter for a Freelance Client
A blog article on how I implemented “Hot Coffee,” a monthly internal company session that includes product updates and learning to improve our craft.
Check out my portfolio of product design case studies
Event Planning Proposal Case Study | CBD Brand
** this case study was completed as a portfolio excercise
This writing sample comes from Rumi Lane's January Newsletter sent to an email list that includes event planners, retail store managers. List size includes 500-100 qualified leads
This Month’s Stitch
While everyone's rushing to make grand 2025 plans, we're embracing the calmness to January’s event calendar. Like the careful precision of each embroidered stitch, we believe the best events come from thoughtful planning and intentional details. Speaking of which, our calendar is already filling with some incredibly creative spring concepts, spring weddings, music festivals and the SXSW craziness.
Your monthly dose of event inspiration & personalization trends
Trending in Events
Behind The Thread
December brought us some magical moments:
Quick Tip
For large venues that feature a maze from the loading zone to the actual event room, think about those vendors with lots of equipment or accessories. Send detailed instructions and a map that can be passed along to all of the employees. Bonus points if the load in brief includes photos of the doors and hallways that vendors can easily follow through the maze.
Vendor Spotlight
Meet The Farmer and I
Meet the floral genius behind some beautiful farmer’s market style bouquets. Carrington will bring a floral pop-up display to your event for some good wholesome fun and let your guests walk away with stunning bouquets. We recently collaborated with Carrington during the private launch of Sezane’s Austin location. While guests waited for there personalized Sweaters, they made bouquets with specialty cut flowers from Winkelmann Flowers in East Texas.
Brand Crush:
Recess Pickleball
We're obsessed with how Recess is redefining how sports equipment can be chic and made for recreational fun players. Their pop-up events blend play, style, and community in a way that feels both luxurious and accessible – exactly what we strive for in our activations. Our team scooped up a paddle during their very first launch and never looked back. Plus, their paddle cases are practically begging to be customized with Rumi Lane’s new icons (hint hint, future collab?).
Below is a new version of a January Event Brief Newsletter at a Communiy
Key Principles:
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From reopening celebrations to special offers, there's something for everyone this week.
January 24th Reopening Reminders:
This week we have some exciting updates. We’re starting with winter green fee specials, we’re already wearing winter jackets so we might as well throw an Après Ski Party with boozy hot chocolate drinks. Don’t stop scrolling before reading about weekend specials at The Roost.
⛳ Swing into Savings
Tee off after 11:00am and enjoy a special green fees pricing. Only $75 per person for limited-time. Ends January 31st. Book your tee time now.
⛷️❄️Après Ski Party
7:00 p.m. - 9:00 p.m. | Friday
Dust off your best ski jacket and hit the slopes. The Roost is transforming into your cozy winter dream ski chateau!
What to expect:
Reserve your spot today via the link below or the Invited App!
Adults Only 21+ | All Members & Guests Welcome
☕🍵Pop Up Coffee Shop
Kick off your weekends with coffee, fresh breakfast tacos, and delicious pastries available for purchase!
Meet us at The Sports Club
Limited Dates: Saturday, January 25, February 1, 8, and 15.
Time: 10am - 12pm
Your perfect start to the day awaits.
🍗 $1 Wings
Did you know The Roost is serving $1 Buffalo Wings all day long on Saturdays?
Go crazy, eat as many wings as your heart desires!
But don’t eat too much where you miss out on Sunday Burgers. Speaking off…
🍔$10 Burgers
Need to change up your appetite from Saturdays $1 Wings.
The must-try classic “Roost Burger” is $10 on Sundays.
Outdoor Fitness Adventure
Mondays, 8:30 a.m. - 9:30 a.m. | Golf Pro Shop
Set against the stunning backdrop of our golf course, sign up a circuit-style class combining cardio, bodyweight strength training, and functional movements for a total-body challenge.
This complimentary outdoor class welcomes all fitness levels. Reserve your spot via the link below or on Court Reserve via the Invited App.
Moneyball Mixed Doubles
Monday, 7:00 p.m. - 9:30 p.m.
Bring your partner for an evening of fun! While each match consists of 8 games, you’ll play against three different components.
Scores are totaled at the end of the night to determine your Moneyball number.
Win or lose, complimentary pizza will be available.
🌮 Taco Tuesday
Don't miss our new tradition! Meet us for authentic tacos from Dulce Tentacion Food Truck, special margarita and Mexican beer prices at The Roost on Tuesday 5:00 p.m. - 9:00 p.m.
Check out the Menu
🌟 Celebrating Excellence
Congratulations to Chef Bauer for winning the Capital City Country Club Cookoff with his incredible Miso-Marinated Lamb Tataki! We're proud to have such talented culinary expertise at Westlake. Congratulations, Chef!
🤠It’s Honky Tonk Night at The Roost!
Grab your boots and tell your friends about a night of dancing and live music!
Click the link below to register for complimentary two-step lessons or use the Invited App.
💝 Valentine's Special: Couples Pilates Experience
February 13 & 20 | 7:00 p.m. - 8:15 p.m.
$150 per couple | Limited to 4 couples
Whether you’re celebrating romance, friendship or just want to treat yourself, celebrate the day with an unforgettable candlelit session designed for romance, relaxation, and rejuvenation.
What’s Included:
Reserve your spot today via the links below or through CourtReserve on the Invited App.
Seeing you at the Club!
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Below is a new version of the Top Section from the January 28th newsletter.
Celebrate Valentine's Day at the Club!
From magical storytime for the kids to oysters and champagne for the adults, celebrate love at the club.
Storytime with Merida from Brave!
Saturday, February 8 | 9:00 a.m. - 11:00 a.m. | The Roost
Join us for a magical morning reading, followed by a fun craft and meet-and-greet with Merida herself! Don’t worry, we’ll have tacos and coffee at The Roost for the adults.
The Cupid Classic
Thursday, February 13 | Golf Course
Tee off with your partner for a pre-Valentine’s Day golf outing! Register at the Golf Pro Shop.
I💗Oysters
Thursday, February 13 | 11:00 a.m. - 9:00 p.m. | The Roost
Calling all oyster lovers! Reserve your table for a curated flight of bubbles paired with fresh oysters.
Love Notes & Live Music
Friday, February 14 | 6:00 p.m. - 9:00 p.m. | The Roost
Set the mood for your perfect Valentine's evening with live music at The Roost. Don’t forget to stop at a special table with mini love notes where you can write heartfelt messages to your loved ones.
Galentine's Pop-Up
Saturday, February 15 | 10:00 a.m. - 12:00 p.m. | The Sports Club
RSVP for an exclusive Kendra Scott shopping experience and a 20% Member discount.
For more details and to register, visit the Invited App 💌
Written for a freelance client, garden shop trying to create content to promote organic gardening.
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If you're serious about growing the juiciest, most flavorful tomatoes in your garden, you need to pay attention to what's happening beneath the surface. Today, I want to share some tips from my tomato growing journey.
Why Tomatoes Love Sweet Peet
Tomatoes are heavy feeders with specific soil needs. Unlike traditional wood mulches, Sweet Peet Mulch works double duty – it's not just a protective layer, but a dynamic soil enhancer that transforms your garden bed into tomato paradise.
The pH Sweet Spot
Let's take a second to talk numbers. One of the trickiest aspects of growing tomatoes is maintaining the right soil pH. Tomatoes prefer slightly acidic soil, typically between 6.0 and 6.8. Here's where Sweet Peet shines: it acts as a natural pH buffer, helping to maintain that perfect sweet spot regardless of your starting soil conditions. No more struggling with lime or sulfur applications!
Water Management Magic
We all know the secret golden rule of tomato growing: (it's okay if you don't...we're here to make sure you do)
Consistent moisture is key to preventing blossom end rot and fruit splitting. It forming a protective barrier that reduces water evaporation and creates channels for water to penetrate deeply to the roots
Quick Tips
Here's a pro tip: at the end of your tomato season, don't remove the Sweet Peet. Instead, gently till it into your soil. It will continue to break down over winter, improving soil structure and setting you up for an even better growing season next year.
The Living Soil Connection
You know those beneficial earthworms we love? They go crazy for Sweet Peet, tunneling through your soil and creating natural aeration channels.
Remember, great tomatoes start from the ground up. Give Sweet Peet a try this season, and I bet you'll never look back!
Happy growing!
